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 Model
home merchandising experts at Frosolone Interiors provide you with
the checklists below to assist you in your model
home merchandising plans.
Please
use the links below to view our checklists. If you would like a printable
version of the checklists, please click here.
 Successful
housing communities must be merchandised to the potential target market.
When we deliver your designed model interiors, we do so with a clear view
of the background, lifestyle, income and taste of the buyer. Model
home merchandising interiors must feel as if real people live there.
Furniture and furnishings must be directed specifically to the potential
buyer in regard to budget, level of sophistication, and the traditional
lifestyle of the target buyer. The basic elements for interior design
are as follows:
Model Home Merchandising Checklist
- Show
how to use space with furniture
- Make
traffic flow easily; view space without walking around furniture
- All
windows should be treated with a softening effect without blocking
the light or view; conversely, where views are undesirable, treatments
can be used to distract
- Use
only properly proportioned furniture for room size
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- Never
overload a room with furniture - sell space, not furnishings
- Special
effects should be used, when appropriate, to show space as larger
or warmer
- Special
lighting should be used to illuminate dark areas and highlight
- Rooms
should have a triangle of light placement for maximum advantage
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Successful
housing communities reflect and respect the distinctions of their region,
even though it may seem that our nationalized retail chains have created
a sort of consumer melting pot. E-commerce and Web sites like marthastewart.com
and furniture.com as well as interior
furnishings stores like Crate
and Barrel and Pottery Barn
offer the most recent home fashions, but often with limited, generic choices.
Effective
model interiors should mirror distinctions of the community. It is imperative
to identify the finer points of the market you are developing. We are
versed in your community's cultural personality, taking into account,
geography, history demographics, the economic base, and local color.
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Know
Your Market By Identifying The Following:
- Age
Group
- Marital
Status
- Number
of Children
- Single
or Dual Income
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- Previous
Residence
- Hobbies
or Recreation
- Ethnic
Group
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Themes
- Rooms
should tell the story of who lives within the home
- Themes
can tell what activities and recreations available in the community
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- Children's
rooms should reflect an age group with theme and activity
- Local
school identification can be incorporated within a theme
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Color
- Color
should be easy, never too bold
- Main
furniture pieces should not use bold color
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- Accent
or punch color should be used as accent for memorability and relate
to the theme and style of furnishings reflected
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The
interiors' furnishing budget can range from a low end of $15 per square
foot upwards of $55. per square foot. With today's current architectural
features such as high ceilings and pitches, square foot budget allocation
must allow the designer to not only furnish the living space, but the
volume space, as well.
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Interior Furnishings Budget
- The
furnishings budget should be proportionate to the housing cost
- Never
“under” or “over furnish” for the market
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- The
furnishings should be affordable or obtainable to prospective
buyer
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When
you are at the point of choosing the Frosolone Interiors Design Team,
you can be certain you are hiring a professional model
home merchandising team versus interior decorators. The difference
is very real. Frosolone Interiors understands model homes are an integral
part of the entire community presentation geared to selling housing. We
specialize in model merchandising, not in selling furniture or in decorating
home for an individual client. By going through professional organizations
such as National Association of Homebuilders you can get references from
other home builders in your region who have used designers for their model
homes.
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Timing
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A
design firm should be retained at the time of preliminary
architectural drawings The design firm should critique drawings
for optimum traffic flow, window and door placement, and furniture
layout.
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What
To Expect From Your Interior Merchandiser
- Complete
presentation of color boards, floor plans, elevations
- Ability
to purchase all furnishings direct from manufacturers
- Design
of all special effects, furniture layouts, lighting and related
design specifications
- Color
coordination of housing interior and exterior
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- Installation
deadlines met
- Budget
control; assuring that interior merchandising allocation is advantageously
appropriated for maximum affect
- A
designer who is a marketer with a clear understanding and ability
to merchandise the model interiors
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We
are your model home merchandising
experts.
Profile
| Model Home Merchandising
| Checklist | Design Team | Portfolio
| Contact Us
210 Skokie Valley Road, Suite 3
Highland Park, Illinois 60035
Phone: 847.831.0027
Fax: 847.831.0053 E-mail: design@frosoloneinteriors.com
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